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WealthRabbit is bringing crypto into the retirement-account workflow — but not as a “pick your coins” trading feature.
The digital retirement platform says it has partnered with Bitwise Asset Management to roll out managed, diversified crypto portfolios for WealthRabbit clients, positioning the offering as a guided path to crypto exposure inside long-term investing accounts rather than a standalone exchange-style experience.
A “managed portfolios” pitch, not a trading pitch
WealthRabbit’s message is blunt: most people don’t want to day-trade crypto. The company says these portfolios are designed for investors who want diversified exposure and prefer a long-term approach without selecting individual crypto assets.
The portfolios are designed and monitored by Bitwise, which the release describes as a global crypto asset manager with more than $15 billion in client assets.
What’s inside the portfolios
The product is built around crypto-themed ETPs intended to provide broad-based exposure to the digital asset space. WealthRabbit says the portfolios are available to all clients via its investing portal, where investors can choose exposure based on goals and risk preferences.
Bitwise also uses the announcement to link this rollout to its broader effort to package crypto in an advisor-friendly way, pointing to its recent launch of Model Portfolio Solutions for Digital Assets.
Demand signal: “make it easier and more secure”
WealthRabbit cites its own survey of more than 500 investors, saying 74% of Americans who don’t own crypto would consider investing if there were an “easier and more secure” way to access it.
Bitwise frames the timing around a growing menu of crypto ETPs: the release says there are now more than 75 crypto ETPs, with more than 100 additional products filed with the SEC — creating a selection problem for advisors and investors trying to build diversified exposure.
Why retirement accounts are the battleground
WealthRabbit is best known for what it calls the first fully digital, payroll-integrated SIMPLE IRA solution, and says it also supports SEP IRAs and Traditional and Roth IRAs. The company frames the Bitwise partnership as part of a broader mission: expanding access to professionally managed options within retirement accounts, with more products launching over time.
Why it matters for crypto
- Retirement wrappers are a serious distribution channel. Bringing diversified crypto exposure into IRAs and small business plans expands access where people already save long term.
- The industry is leaning into “portfolio building,” not coin picking. Bitwise-managed models and ETP-based exposure are meant to feel familiar to traditional investors.
- The ETP universe is getting crowded fast. With dozens of products and many more filings, packaged portfolios become a way to simplify choice for non-specialists.
- Compliance-first positioning is becoming a selling point. WealthRabbit’s framing is about streamlined access and security, not high-frequency trading.
What to watch next
- Which ETPs make up the initial portfolios and how allocations evolve over time.
- Whether other retirement platforms follow with similar “managed crypto” offerings rather than DIY trading.
- How advisors respond as crypto ETP menus expand and selection becomes harder.
- Any shifts in regulatory posture around crypto exposures inside retirement accounts, especially as new products seek approval.
Source: WealthRabbit press release